2011 China Guangdong Liuhua Fashion Week Spring day - 2011EBWIN · CITY brand joint conference by Tony Ying in Guangzhou Liuhua Hall 5 staged by Tony Ying Guangzhou Garment Co., Ltd. was established in 1994 years, is the first research and development, production, marketing Korean clothing brand, product R & D institutions in South Korea have known domestic enterprises.
company of production capacity of 80 million pieces (sets), in Seoul, South Korea has a large R & D center. By Tony Ying flagship brand EBWIN Korean women have become brand leader.
company philosophy: Honesty is gold, the customer first; Entrepreneurship: forge ahead, working hard; management principles: the combination of institutional and human.
to mind basking in the blending of Korean traditional culture, symphony, easy feeling
aesthetic tendencies and artistic taste.
taste of fashion style. Bolstered by a unique aesthetic tendencies, simple styling and exquisite outline details of the deal, the release of the latest international trends and fashion, showing the unique tasteporte monnaie chanel of modern women, urban fashion, the pursuit of freedom and individuality of style.
brand positioning
design orientation: Smart Casual, simple and comfortable, elegant and generous.
Age :25-35-year-old positioning fashion, taste and elegant modern urban women.
market positioning: a class of second-tier city mall, two three tier cities, shopping malls, one, two, three cities bustling commercial pedestrian street stores.
customer orientation: 2000-5000 yuan monthly income of urban white-collar workers, civil servants, intellectual women and so on.
price positioning: spring and summer: 350 yuan / piece -850 yuan / piece, the average retail price: 600 yuan / piece.
fabric orientation: the import of cotton, hemp, silk and natural fibers such as high-grade fabric.
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Qua Out 12, 2011 4:14 am